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The
Little Things That Lead to Big Success
In
Prospecting Expireds and FSBOs
Attention:
Do Not Miss This Month's Call!
Register Here: http://www.theredx.com/teleconf.html
The RedX proudly
presents the #5
Coldwell Banker agent worldwide: Jay Kinder, and the #17 Keller
Williams agent
worldwide: Michael Reese, the founders of Kinder Reese Partners, as
they share
with you the systems and strategies they use every day to be the market
leaders
in their individual real estate markets.
Join us on
Tuesday, May
19, 2009 at 2:00 p.m. EDT/ 11:00 a.m. PDT
Topics
of the call
to include:
1.
The little things
that lead to big success in prospecting Expireds and FSBOs
- Let
phone ring only 3 times and hang up
- Time
block your calls and keep them like they are a listing or buyer
appointment
- Call
3 times a day over 3 days (3 times a day over 5 days for markets with
smaller numbers of expireds) and move on
- Have
your mailing campaign being sent out at least 13 weeks after you finish
your initial set of contacts with Expireds
- Have
your mailing campaign and phone contact campaign go 60 days after you
first discover the home is for sale.
- Call
at the right time of the day 8:00 a.m. to 9:30 p.m., 12:00
p.m. to 1:00 p.m., 4:30 p.m. to 7:00 p.m. (have at least one
night per week when you call from 7:00 p.m. to 9:00 p.m. to catch the
hard-to-catch people).
- Empathize
with Expireds
- Befriend
and add value to FSBO's
- Always
ask the seller if they are working with someone on the buying end
(especially if you don't get in the door)
2.
Scripts and
dialogues
3.
Mindset of working
with Expireds vs. FSBO's vs. standard seller prospect
- Anthony
Robbins, make more to make more
- More
contacts leads to more contracts
- Low-hanging
fruit with the highest ROI
- Fresh,
warm leads, every day for a small investment on your part
- Has
to be a consistent, day-to-day effort (Mike's business has been down
during
times when he hasn't focused on Expireds and booming when he does).
- Force
multiplier effect and it's benefit on conversion
4.
Systems, Systems,
Systems - It's got to be systematized or it is doomed to fail
- Explain
your system
- Postcards
- Phone
Calls
- Website
with Over-web and Lead Capture
- Auto-dialer
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