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“Measure the Effectiveness of All Your Marketing”
Top agents know how all their marketing works and how it works together. 85% say they measure the effectiveness of their marketing spend. Those who earn more focus on real results.
They not only utilize tools such as phone call tracking systems or web analytics, but also ask contacts about all sources they used to find out about homes for sale. They know a magazine may have led the consumer online, where they viewed a map, drove by and then called from the number on the sign. Remove one of the steps and the lead is lost.
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