“Successful agents embrace new technology ”
The latest technology can make it more efficient and effective to communicate.
Twenty-five percent of top agents in our survey are using blogs or social media.
However, they aren’t abandoning their bread and butter sources. Investment in new tools comes after they make their base advertising decisions. Here’s how they spent the majority of their total advertising budget –
----------• 24%WAS SPENT ON SPECIALTY PRINT,
----------• 24%ON INTERNET MARKETING, AND
----------• 23%ON THEIR PERSONAL WEBSITE.
Top agents know buyers and sellers look EVERYWHERE for information and their listings and
personal brands are prominent both online and offline – in local print and through direct
mail – to create the strongest impression possible.
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