Test 1, 2, 3 - Testing for Results
The most brilliant parts of email and email marketing are the testing and analytics. With email and the Internet, you can literally test the success of everything you send out, or put on the web. With this said, the ability to form a strict and effective testing process is crucial to whether or not you succeed.
You will need to start this process by laying out some guidelines and groundwork to continuously refer to. Creating a plan will help you stay on course and also allow you to pass off the procedures to the necessary players or new employees down the road. Diving into email testing you will want to decide exactly what you want to keep your eye on, so you can put the proper content in place for... READ the rest of the article here >>
