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| Is your Facebook friend worth 37 cents? How much for a Digg? |
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Business Week | May 12, 2009 |
That’s what made a recent Burger King (BKC) campaign that rewarded people with a free Whopper for sacrificing 10 Facebook friends so brilliantly mischievous. Based on this insight about the devalued nature of relationships in a virtual world of “never-e...… |
| Is anyone still on MySpace? |
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NY Times | May 7, 2009 |
MySpace now displays more pages each month than any other Web site except Yahoo compared to other free online communities. More pages, of course, means more room for ads. And, in theory, those ads can be narrowly focused on each member’s personal passio...… |
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