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Magazines Are #1 in Driving Traffic Online! A 2006 American Advertising Federation Survey revealed that print magazines were #1 in driving traffic to advertiser websites and online promotions. Ideally, print advertising should direct a home shopper to the Web for additional consumer information, yet Realtors rarely offer a reason for a prospect to visit an online site in their print ads. To cultivate a more active multi-channel shopper, try offering a specific incentive like: "for additional photos, EZ tours, maps or community info go to JohnSmith.HomesAndLand.com" or "if you'd like receive my newsletter or subscribe to my blog, please visit JohnSmith.com" Fact is we gotcha covered in Print, Online, in the Mailbox, even on a SmartPhone. Wherever consumers look, there you are! Candice Mecham Certified Integrated Marketing Specialist Homes & Land of Riverside/Corona Office: (909) 307-2682, ext. 101 |
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